Fresh. Flavor. Forward.
Immerse yourself in a place where bold ideas are sought after, where all are encouraged to bring their personal flourish. Here, innovation is a way of life. In this city, the beat flows, together we’re dancing to the rhythm. Forward. Now, it's your turn to grab hold of that energy, where you'll remember not just the meals or the celebrations or the uncommon coast. What you'll remember is how we made you feel. Come experience Milwaukee–where fresh meets fearless every day.
Explore the Uncommon Coast
Meet the new Visit Milwaukee. Celebrating the city where big, fresh ideas inspire us. Where bright, bold flavor unites us. And where we move forward together with a celebratory, collaborative spirit.
Fest Then Rest
The City of Festivals invites you to party with us for less this year! Uncover the magic of Milwaukee’s 100+ festivals, and level up your travel experience with exclusive hotel deals and overnight stays designed to help you have the fest…
Good Things Brewing Season 2
After an Emmy-nominated first season, Good Things Brewing is back for a second season. Watch as a new group of influential Milwaukeeans take us on adventures through The Good Land with host, David Caruso.
Visit Milwaukee's Refreshed Brand Colors
Welcome to the new era of Visit Milwaukee. Welcome to a new look and feel that can be described in just three words: Fresh, flavor, forward. This is a brand for the city, by the…
414 Day in Milwaukee 2024
In Milwaukee, it’s all 4 1 and 1 4 all on 414 Day. A day mirroring the city’s area code (414), on April 14 every year, Milwaukee swells to a fever pitch in a grand…
2024 Milwaukee Film Festival
In a world where four classic Milwaukee theaters open their doors for 15 days of action, drama and comedy, only one film fest can bring the very best in cinematic wonder to the…
Only the Best Will Do
You can take Milwaukee's flavors home with you thanks to these area shops. Find the perfect wine to pair with your meal at Corvina Wine Company. If you aren’t a wine…
Q&A with Chef and Bravo's "Top Chef" Guest Judge Dane Baldwin
Dane Baldwin is the chef and owner of The Diplomat in Milwaukee's Lower East Side neighborhood, and the 2022 James Beard Foundation's Best Chef in the Midwest…
Milwaukee Brewers Opening Day 2024
Opening Day is upon us! All around the country, the smell of meat sizzling over hot charcoal coals, the buzz of parking lots before a ballgame, the crisp sounds of bats cracking…
Easter in Milwaukee 2024
Hop-hop hooray! Spring has sprung, and Easter is just a week away! The most egg-centric holiday of the year, Easter is the perfect opportunity to get together with family, enjoy…
2024 Summerfest Headliners Announced
Can you hear that? The song that reminds you of warm, sunny weather, the taste of a crisp, cold beer and the feeling of watching your favorite band perform that song…
March Madness in Milwaukee
Next week, the nation will descend into pure madness for a month of buzzer-beaters and upsets, heartbreakers and thrillers, Cinderella stories and blue bloods during the NCAA…
Tosa Restaurant Week 2024
The Milwaukee area has grown into a foodie haven and one of the country’s premier culinary destinations. One of Eater’s hottest dining cities for 2024, Milwaukee…
Q&A with Damian Buchman of "Good Things Brewing"
Featured in Season 2 Episode 3 of "Good Things Brewing," Damian Buchman is an influential Milwaukeean working every day to make our city a home for every body. Damian…
St. Patrick’s Day in Milwaukee
Top 'o the morning to you! This St. Patrick's Day, find your pot of gold at the end of the rainbow in Milwaukee. From the hue of your favorite amber brew to a…
Art in Bloom
- April 18, 2024 - April 21, 2024
- Milwaukee Art Museum
Spring Gallery Night MKE
- April 19, 2024 - April 20, 2024
- Historic Third Ward Association
Handcrafted: Lakefront Makers Market
- April 21, 2024
- Lakefront Brewery, Inc.
Brew City Classics
Click a bottle to start your experience
Whether you're a first-time visitor or a frequent traveler to the city, cheers to uncovering the extraordinary experiences that make Milwaukee truly remarkable.
#VISITMKE
Milwaukee is excited to welcome the Republican National Convention to our world-class city in 2024.