Winter
Winters in Milwaukee are cold, but that doesn’t stop us from having a good time! Cold weather fans will find plenty of snowy fun in local parks, on tubing runs, and at ski and…
Family-Friendly
Spend less of your family vacation waiting for the fun to start and more of it making memories. With many of Milwaukee’s best family-friendly attractions located downtown or just a…
Free Events
Looking for an exciting time in Milwaukee without breaking the bank? Look no further! From exploring the scenic parks along Lake Michigan's shoreline to delving into the city's…
Local Music Scene
Many know the Violent Femmes call Milwaukee home, but this city continues to produce some amazing musical talent. To be able to say that you saw them before they were famous, check out…
Attractions
Explore Milwaukee's top attractions, including museums, parks, the county zoo and Discovery World.
Museums
Milwaukee Natural History and Culture Museums. Make your trip to Milwaukee educational and fun with stops at these popular local museums. Experience interactive exhibits, touch live butterflies, and step back into the past and forward into…
Discover, plan and explore with our interactive digital map! Find top spots, events and hidden gems—navigate Milwaukee like a pro and make every moment unforgettable!
10 Affordable Milwaukee Made Souvenirs to Bring Home from Your Travels
Did you really visit a destination if you didn’t come home with a souvenir… or maybe a suitcase full of them? We’ve all been there, drawn in by T-shirts…
Summerfest Announces 2026 Lineup
Spring (and summer) is on the way! Each year, the calendar's shift isn't marked by the groundhog's mystical prediction. It isn't in the "Farmer's…
Destination Professionals Day: Meet the Team Behind Visit Milwaukee
On February 19, we celebrate Destination Professionals Day, a day dedicated to the people who help bring visitors, meetings and major events to communities across the country…
10 Best 2026 Milwaukee Brewers Giveaways So Far
Milwaukee loves a good giveaway day at the ballpark. Bobbleheads, hats, windbreakers, even an Alpine hat? Yes, please. Picking up one of these limited pieces of memorabilia is…
19 Can’t-Miss Shows in March
March Madness is upon us. No, not the kind with brackets. This one doesn’t play games. But it’s got all the suspenseful twists and turns. If you look closely…
Milwaukee’s Starting Five: A First-Timers Cream City Tour
Word has it that recent Milwaukee Bucks signee Cam Thomas is looking for things to do in Milwaukee during the NBA All-Star break. Signed following his stint with the Nets, the…
Love Caffeinatedly: 9 Lattes and Their Milwaukee Match
Whenever I get gloomy about the state of the world, I think about Milwaukee cafés. I think about the caffeinated combination known universally in the coffee-loving lexicon…
Milwaukee Brewers 2026 Preview: Theme Nights and Community Nights
And that’s it. The moment the Seattle Seahawks hoisted the Lombardi trophy last night, a quiet clock started counting down the seconds to the Major League Baseball…
Ace Valentine’s Day in Milwaukee
You really should’ve started planning earlier. Now, here you are, sweating it out, trying to snag the last of a fast-disappearing pool of reservations for the evening…
Coming in 2026: Milwaukee's New & Upcoming Developments
Milwaukee really showed off in 2025. Baird Center scooped up local and national awards like it was its full-time job. The Milwaukee Brewers captured the hearts of baseball fans…
