Winter
Winters in Milwaukee are cold, but that doesn’t stop us from having a good time! Cold weather fans will find plenty of snowy fun in local parks, on tubing runs, and at ski and…
Family-Friendly
Spend less of your family vacation waiting for the fun to start and more of it making memories. With many of Milwaukee’s best family-friendly attractions located downtown or just a…
Free Events
Looking for an exciting time in Milwaukee without breaking the bank? Look no further! From exploring the scenic parks along Lake Michigan's shoreline to delving into the city's…
Local Music Scene
Many know the Violent Femmes call Milwaukee home, but this city continues to produce some amazing musical talent. To be able to say that you saw them before they were famous, check out…
Attractions
Explore Milwaukee's top attractions, including museums, parks, the county zoo and Discovery World.
Museums
Milwaukee Natural History and Culture Museums. Make your trip to Milwaukee educational and fun with stops at these popular local museums. Experience interactive exhibits, touch live butterflies, and step back into the past and forward into…
Discover, plan and explore with our interactive digital map! Find top spots, events and hidden gems—navigate Milwaukee like a pro and make every moment unforgettable!
8 Classic Romantic Milwaukee Date Nights
Whether you’re on the hunt for Valentine’s Day ideas or a random Tuesday evening, consider this your cheat sheet to romance in the Good Land. Check out these eight…
A Hidden Exhibit: The Art of the Museum Gift Shop
The best museum gift shops are a continuation of the winding mazes of exhibitions and exhibits, each written in a different medium. They take ideas that once lived at full scale…
12 Can’t-Miss Milwaukee Shows in February
While the rest of the country is watching groundhogs and buying discount chocolate, Milwaukee's stages are hosting Nine Inch Nails at Fiserv Forum, christening a brand-new…
Outdoor Winter Fun in Milwaukee: Olympic Edition
As the XXV Olympic Winter Games approach, we find ourselves thinking about Bill Murray. No, not about his cult classic “Groundhog Day,” but rather an idea he…
AVCA First Serve Announces Teams
The top women’s college volleyball teams in the country are coming to Milwaukee this summer. Taking place August 21-23, the American Volleyball Coaches…
Deli Delights: Soups and Sandwiches in Milwaukee
Some things just go together. Peanut butter and jelly. Coffee and donuts. Cheese curds and ice-cold beer. Giannis and Milwaukee. Drawn together through magnetic forces of…
Choose Your Own Adventure During Milwaukee Museum Days
Museum Days is back! The 10-day celebration of Milwaukee’s museums gets you into these cultural attractions with admissions offers ranging from free to 25% off at…
Milwaukee’s Mocktail Trail: A Dry January Bar Crawl
Each year, millions across the country take on a new challenge in the form of New Year’s resolutions. And while many of them fall short, there’s something to be…
10 New Year’s Resolutions in Milwaukee
Okay, so maybe 2025 didn’t go to plan. Your list of New Year’s resolutions, crumpled into the recycling before February, and all the hopes that it was going to be…
Business of Travel Series: The Strategy That Turned Milwaukee into a Meetings Destination to Watch
Most cities talk about being one of a kind. They splash the words across banners at tradeshows, stitch them into glossy brochures, and beam them into airport concourses. You…
