Fresh. Flavor. Forward.

Immerse yourself in a place where bold ideas are sought after, where all are encouraged to bring their personal flourish. Here, innovation is a way of life. In this city, the beat flows, together we’re dancing to the rhythm. Forward. Now, it's your turn to grab hold of that energy, where you'll remember not just the meals or the celebrations or the uncommon coast. What you'll remember is how we made you feel. Come experience Milwaukee–where fresh meets fearless every day.

Milwaukee Passes

Get ready to savor summer in Milwaukee like never before with our two FREE passes, the Brew City Beer Pass and Summer Savings Pass by Bandwango! Dive into a world of craft beer excellence with exclusive deals at local breweries, where every pour tells a story of Milwaukee's rich brewing heritage. Not just beer, but incredible savings await on a variety of promotional items throughout Milwaukee with the Summer Savings Pass, ensuring your summer is filled with unforgettable experiences. Whether you're a local enthusiast or visiting for the first time, seize the opportunity to explore Milwaukee's vibrant culture and enjoy fantastic discounts with every purchase. Don't miss out on this chance to elevate your summer with refreshing brews and unbeatable savings—sign up for your passes today and cheers to your next adventure in Brew City!

Connect with the Uncommon Coast

Discover Milwaukee Stories

Visit Milwaukee has been busy bringing you stories from the community and making our presence known. Journey through the storytelling of our great city with the Joshing Around Milwaukee Podcast, or read one of our many curated blogs. There is truly something for everyone here. It's time for you to find your Milwaukee!

Get Inspired!

Are you looking to find something fun to do during your visit? Check out one of our blogs and plan your next trip to the Brew City around the many exciting activities you discover.

Milwaukee Vibe Check Jul 23

Milwaukee Vibe Check

Performing Arts & Entertainment

The many live music stages peppered throughout the Milwaukee area create an entertainment community that is music to any fan’s ears. These include beautiful, opulent…

A Taste of Germany in Milwaukee Jul 18

A Taste of Germany in Milwaukee

Dining & Drinks

Old-world flavors meet first-class hospitality at these restaurants, the standard-bearers for Milwaukee's German heritage. Kegel’s Inn Born in Austria in 1892, John…

One-Stop Shopping in Milwaukee Jul 16

One-Stop Shopping in Milwaukee

Shopping

Shopping centers aren't just for finding the latest deals in fashion or gadgets. They are one-stop places where you can shop, dine, relax and be entertained for hours on…

Milwaukee Food Hall of Fame Jul 11

Milwaukee Food Hall of Fame

Dining & Drinks

Milwaukee’s food scene is a rich cultural melting pot, blending diverse cuisines with locally inspired flavors. This unique culinary crossroads has hungry visitors coming…

New in MKE: Vel R. Phillips Plaza Jul 05

New in MKE: Vel R. Phillips Plaza

June is the week of new parks in Milwaukee! In addition to the Near West Side’s latest addition to the Harley-Davidson Campus, Davidson Park, on Friday, June 28, downtown…

New in MKE: Davidson Park Jun 26

New in MKE: Davidson Park

Active & Outdoors

On Monday, June 24, Davidson Park roared to life at the Harley-Davidson Juneau Avenue campus on Milwaukee’s Near West Side. Pioneered by the Harley-Davidson Foundation…