Plan A Visit
Welcome to Milwaukee! A city known for its rich brewing history, cultural festivals and stunning waterfront views; Milwaukee offers a little something for everyone. Start your day with a visit to the Milwaukee Art Museum, home to an impressive collection of works and iconic architecture. Then, explore the Historic Third Ward district, filled with art galleries, boutiques and delicious eateries. Don't miss a brewery tour at one of the many craft breweries like Lakefront Brewery or the Miller Caves at the Miller Brewery. For outdoor enthusiasts, take a stroll along the scenic RiverWalk or rent a bike and explore the Oak Leaf Trail. Whatever your interests, Milwaukee promises a memorable experience with its blend of culture, history and natural beauty. Plan your trip today!
Plan Your Next Getaway & Stay in the Know!
Looking for the ultimate Milwaukee experience? Find inspiration in our Official Visitors Guide, packed with insider tips, must-see events, and trip-planning essentials. Want to stay updated on the latest festivals, food events and community happenings? Sign up for our newsletters and get all the excitement delivered straight to your inbox! Start planning today and make the most of Milwaukee’s world-renowned festival scene.
Discover, plan and explore with our interactive digital map! Find top spots, events and hidden gems—navigate Milwaukee like a pro and make every moment unforgettable!
Explore the Great Place on a Great Lake
Getting Here & Around
Explore ways to get to Milwaukee, and how to get around town once you arrive! Discover how close the heart of Midwest is by plane, train, car, or bus.
Transportation
Getting around the Milwaukee area is just as easy as getting to it! Local transportation options abound, and the city’s compact, walkable downtown makes exploring a snap. If you…
Places To Stay
Want to see and be seen at one of the top luxury boutique hotels in the U.S.? Or is splashing around the pool with the family more your style?
Trip Ideas & Itineraries
Explore the Good Land with our expertly crafted itineraries designed for every type of traveler. Plan your perfect visit with these curated guides and insider tips.
Accessibility
The city of Milwaukee and Visit Milwaukee welcome travelers of all abilities for both business and leisure…
Things To Do
You want to visit a museum. Or take a boat tour. Or explore free art. Or maybe you're just not sure yet…
Festivals, Fairs, Family Fun and More!
From world-renowned Summerfest, the world’s largest music festival, to the dazzling holiday lights at the Milwaukee Holiday Lights Festival and the electrifying spectacle of the Milwaukee Air & Water Show, there's always something extraordinary unfolding in the Good Land, promising unforgettable moments for each visitor. Plan your trip and immerse yourself in Milwaukee's many celebrations and events!
Events
There’s always something happening around town, no matter the season! This…
Major Events
Check out our Major Events Calendar for exciting happenings around Milwaukee. Find…
City of Festivals
Experience the City of Festivals with Summerfest, Jazz in the Park, Wisconsin State…
Family-Friendly
Spend less of your family vacation waiting for the fun to start and more of it making…
Get Inspired!
Are you looking to find something fun to do during your visit? Check out one of our blogs and plan your next trip to the Brew City around the many exciting activities you discover.
10 Affordable Milwaukee Made Souvenirs to Bring Home from Your Travels
Did you really visit a destination if you didn’t come home with a souvenir… or maybe a suitcase full of them? We’ve all been there, drawn in by T-shirts…
Summerfest Announces 2026 Lineup
Spring (and summer) is on the way! Each year, the calendar's shift isn't marked by the groundhog's mystical prediction. It isn't in the "Farmer's…
10 Best 2026 Milwaukee Brewers Giveaways So Far
Milwaukee loves a good giveaway day at the ballpark. Bobbleheads, hats, windbreakers, even an Alpine hat? Yes, please. Picking up one of these limited pieces of memorabilia is…
19 Can’t-Miss Shows in March
March Madness is upon us. No, not the kind with brackets. This one doesn’t play games. But it’s got all the suspenseful twists and turns. If you look closely…
Milwaukee’s Starting Five: A First-Timers Cream City Tour
Word has it that recent Milwaukee Bucks signee Cam Thomas is looking for things to do in Milwaukee during the NBA All-Star break. Signed following his stint with the Nets, the…
Love Caffeinatedly: 9 Lattes and Their Milwaukee Match
Whenever I get gloomy about the state of the world, I think about Milwaukee cafés. I think about the caffeinated combination known universally in the coffee-loving lexicon…
Milwaukee Brewers 2026 Preview: Theme Nights and Community Nights
And that’s it. The moment the Seattle Seahawks hoisted the Lombardi trophy last night, a quiet clock started counting down the seconds to the Major League Baseball…
8 Great Milwaukee Super Bowl Watch Spots
In an era of unlimited entertainment choices, where each of us is streaming a different show, following a different sports team or scrolling endlessly on our "For You…
8 Classic Romantic Milwaukee Date Nights
Whether you’re on the hunt for Valentine’s Day ideas or a random Tuesday evening, consider this your cheat sheet to romance in the Good Land. Check out these eight…
A Hidden Exhibit: The Art of the Museum Gift Shop
The best museum gift shops are a continuation of the winding mazes of exhibitions and exhibits, each written in a different medium. They take ideas that once lived at full scale…
12 Can’t-Miss Milwaukee Shows in February
While the rest of the country is watching groundhogs and buying discount chocolate, Milwaukee's stages are hosting Nine Inch Nails at Fiserv Forum, christening a brand-new…
Outdoor Winter Fun in Milwaukee: Olympic Edition
As the XXV Olympic Winter Games approach, we find ourselves thinking about Bill Murray. No, not about his cult classic “Groundhog Day,” but rather an idea he…
AVCA First Serve Announces Teams
The top women’s college volleyball teams in the country are coming to Milwaukee this summer. Taking place August 21-23, the American Volleyball Coaches…
Deli Delights: Soups and Sandwiches in Milwaukee
Some things just go together. Peanut butter and jelly. Coffee and donuts. Cheese curds and ice-cold beer. Giannis and Milwaukee. Drawn together through magnetic forces of…
Choose Your Own Adventure During Milwaukee Museum Days
Museum Days is back! The 10-day celebration of Milwaukee’s museums gets you into these cultural attractions with admissions offers ranging from free to 25% off at…
Milwaukee’s Mocktail Trail: A Dry January Bar Crawl
Each year, millions across the country take on a new challenge in the form of New Year’s resolutions. And while many of them fall short, there’s something to be…