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Plan A Visit

 

Welcome to Milwaukee! A city known for its rich brewing history, cultural festivals and stunning waterfront views; Milwaukee offers a little something for everyone. Start your day with a visit to the Milwaukee Art Museum, home to an impressive collection of works and iconic architecture. Then, explore the Historic Third Ward district, filled with art galleries, boutiques and delicious eateries. Don't miss a brewery tour at one of the many craft breweries like Lakefront Brewery or the Miller Caves at the Miller Brewery. For outdoor enthusiasts, take a stroll along the scenic RiverWalk or rent a bike and explore the Oak Leaf Trail. Whatever your interests, Milwaukee promises a memorable experience with its blend of culture, history and natural beauty. Plan your trip today!

Plan Your Next Getaway & Stay in the Know!

Looking for the ultimate Milwaukee experience? Find inspiration in our Official Visitors Guide, packed with insider tips, must-see events, and trip-planning essentials. Want to stay updated on the latest festivals, food events and community happenings? Sign up for our newsletters and get all the excitement delivered straight to your inbox! Start planning today and make the most of Milwaukee’s world-renowned festival scene.

   

Explore the Great Place on a Great Lake

Getting Here & Around

Explore ways to get to Milwaukee, and how to get around town once you arrive! Discover how close the heart of Midwest is by plane, train, car, or bus.

Transportation

Getting around the Milwaukee area is just as easy as getting to it! Local transportation options abound, and the city’s compact, walkable downtown makes exploring a snap. If you…

Places To Stay

Want to see and be seen at one of the top luxury boutique hotels in the U.S.? Or is splashing around the pool with the family more your style?

Trip Ideas & Itineraries

Explore the Good Land with our expertly crafted itineraries designed for every type of traveler. Plan your perfect visit with these curated guides and insider tips.

Festivals, Fairs, Family Fun and More!

From world-renowned Summerfest, the world’s largest music festival, to the dazzling holiday lights at the Milwaukee Holiday Lights Festival and the electrifying spectacle of the Milwaukee Air & Water Show, there's always something extraordinary unfolding in the Good Land, promising unforgettable moments for each visitor. Plan your trip and immerse yourself in Milwaukee's many celebrations and events!

Events

There’s always something happening around town, no matter the season! This…

Get Inspired!

Are you looking to find something fun to do during your visit? Check out one of our blogs and plan your next trip to the Brew City around the many exciting activities you discover.

Summerfest Announces 2026 Lineup Feb 19

Summerfest Announces 2026 Lineup

Festivals & Events

Spring (and summer) is on the way! Each year, the calendar's shift isn't marked by the groundhog's mystical prediction. It isn't in the "Farmer's…

19 Can’t-Miss Shows in March Feb 16

19 Can’t-Miss Shows in March

Performing Arts & Entertainment

March Madness is upon us. No, not the kind with brackets. This one doesn’t play games. But it’s got all the suspenseful twists and turns. If you look closely…

8 Classic Romantic Milwaukee Date Nights Jan 29

8 Classic Romantic Milwaukee Date Nights

Festivals & Events

Whether you’re on the hunt for Valentine’s Day ideas or a random Tuesday evening, consider this your cheat sheet to romance in the Good Land. Check out these eight…

12 Can’t-Miss Milwaukee Shows in February Jan 20

12 Can’t-Miss Milwaukee Shows in February

Performing Arts & Entertainment

While the rest of the country is watching groundhogs and buying discount chocolate, Milwaukee's stages are hosting Nine Inch Nails at Fiserv Forum, christening a brand-new…

AVCA First Serve Announces Teams Jan 15

AVCA First Serve Announces Teams

Sports

The top women’s college volleyball teams in the country are coming to Milwaukee this summer. Taking place August 21-23, the American Volleyball Coaches…