AB Variation:

   

   

Hy-Vee Milwaukee Mile 250s

INDYCAR returns to Milwaukee Friday, August 30 - Sunday, September 1. Taking place at The Milwaukee Mile, the Hy-Vee Milwaukee Mile 250s is a weekend-long mix of turbocharged short-track racing and world-class music and entertainment.

Milwaukee Merch

Discover the fresh vibes of Milwaukee with our exclusive collection of branded merchandise. From apparel to unique souvenirs, share your love of the uncommon coast. Click to shop now and be a part of Milwaukee's story!

Good Things Brewing Season 2

After an Emmy-nominated first season, Good Things Brewing is back for a second season. Watch as a new group of influential Milwaukeeans take us on adventures through The Good Land with host, David Caruso.

Labor Day in Milwaukee 2024 Aug 26

Labor Day in Milwaukee 2024

Festivals & Events

Labor Day is almost here, and Milwaukee is ready to deliver an exciting long weekend that you won’t want to miss. Whether you’re a sports enthusiast or just…

9 Shows We Can't Wait to See in September Aug 21

9 Shows We Can't Wait to See in September

Performing Arts & Entertainment

There’s so much to see in Milwaukee’s performing arts scene. Whether you’re eager to see your favorite Olympian in action, be moved by soulful music, or…

Just Announced: Southside Dining Week Aug 19

Just Announced: Southside Dining Week

Dining & Drinks

Monday blues got you down? Are the dog days of summer dragging on? Well, allow us to brighten the mood with some food news! Today, Southside Dining Week announced the dates of…

brat summer in Milwaukee Aug 15

brat summer in Milwaukee

Dining & Drinks

We read that brat summer was trending on social media. Post after post about what is and what is not brat. And we got excited to share our love of all things brat with the…

Milwaukee Summer Fun for Every Kid Aug 08

Milwaukee Summer Fun for Every Kid

Family Fun

Summer may be winding down, but there’s still plenty of family fun to be had before school starts again! Make the most of these final fifty (or so) summer days by…

The Five Dynamic Districts of Wauwatosa Aug 01

The Five Dynamic Districts of Wauwatosa

Arts & Culture

Just minutes away from downtown, the enchanting suburb of Wauwatosa feels like something straight out of a fairy tale. But once you take a moment to explore the charming shops…

Brew City Classics

Click a bottle to start your experience

Whether you're a first-time visitor or a frequent traveler to the city, cheers to uncovering the extraordinary experiences that make Milwaukee truly remarkable.

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