Milwaukee Bucket List
Milwaukee is a city bursting with things to do and sights to see, offering a variety of unforgettable experiences for every visitor. By checking off these 10 classics, you'll embark on a journey highlighting some of the quintessential hallmarks that make Milwaukee the city that locals love, and visitors can’t help but come back to!
Take a Brewery Tour
Milwaukee’s unique combination of beer history, brewing giants, and modern craft breweries makes it a beer destination like no other. Take historic tours Best Place at Historic Pabst Brewery, Miller Brewing Company and Pabst Mansion. Then stop by newer craft breweries like Lakefront Brewery, Sprecher Brewing Company, and Black Husky Brewing. Don’t leave Brew City without seeing how the product that “made us famous” gets made.
Travel Wisconsin
Visit the Milwaukee Art Museum
Designed by Santiago Calatrava, the Milwaukee Art Museum's striking modern facade features a wing-like sunscreen with the span of a Boeing 747. Watch the wings open when the museum opens, flap at noon and close when the museum closes. Inside, you’ll find an extensive collection of American and European works, decorative arts, folk art, a Haitian art collection and one of the world’s largest Georgia O’Keeffe collections.
Get Out on the Water
Set on the coast of Lake Michigan and the confluence of three rivers, Milwaukee is truly a water city. Enjoy a sightseeing boat cruise or paddle your way right up to the docks outside Lakefront Brewery. Boat tours, beaches, freshwater surfing, urban kayaking, jet skis and even a tavern that floats–it’s all waiting for you on the water in Milwaukee.
Get a Scoop of Frozen Custard
Frozen custard is a food that’s classically Milwaukee and the city is home to the world’s largest concentration of frozen custard shops, earning it the unofficial title of “frozen custard capital of the world”! Ice cream and frozen custard are both made with milk, cream and sugar, but custard is also made with egg yolks. This gives it a richer, creamier texture than ice cream. You won’t want to miss out on this sweet treat during your next visit.
Snack on Some Cheese Curds
A cheese curd is a small, fresh, springy piece of cheese. During the cheesemaking process, the curds are separated from the whey – these bits of cheese can be pressed into a nice block of cheddar or eaten as-is. Cheese curds are mild and slightly salty, and you can tell they’re fresh when they squeak between your teeth! Deep-fried or fresh and squeaky, this is a must-have appetizer.
Enjoy a Festival or Two
Milwaukee is known as the City of Festivals for a reason and the best way to get to know the city is to celebrate with us. At Henry Maier Festival Park, enjoy the world’s largest music festival, Summerfest, as well as cultural festivals like PrideFest, German Fest, Black Arts Fest and Mexican Fiesta. Go beyond the festival park for fests like Bastille Days, Harley-Davidson Homecoming Festival and the Milwaukee Air & Water Show.
Try Your Luck at Potawatomi Casino | Hotel
Gaming, dining and entertainment come together under one roof. It’s game on at Potawatomi Casino | Hotel for the excitement of more than 3,000 slot machines, high-stakes bingo, table games and more. Treat yourself to one of the many culinary options, and enjoy the Potawatomi Sportsbook, a 6,500-square-foot, state-of-the-art sports betting experience.
Snap a Selfie with the Bronze Fonz
This life-size statue of Henry Winkler’s Happy Days character is located on the Milwaukee RiverWalk just off Wells Street. Milwaukee’s RiverWalk extends for 3.1 miles, linking the city’s downtown with the Historic Third Ward. You’ll see a variety of permanent and temporary public art displays along this scenic promenade of restaurants, cafes, pubs and shops.
Learn About an American Icon at the Harley-Davidson Museum
Harley-Davidson is part of the fabric of Milwaukee, and at the museum, you can follow its history and another that survived the 2011 tsunami. From the first Harley ever produced in 1903 through a priceless display of 450 bikes including one owned by Elvis Presley, the museum chronicles the history of an American legend and its role in pop culture.
Sample Local Foods and Products at the Milwaukee Public Market
Located in the city’s Historic Third Ward, the Milwaukee Public Market is your one-stop shop for prepared food, grocers, gifts and more. Nearly 20 local vendors are located under one roof in what Frommers named one of America’s best public markets. This year-round indoor market features some of the freshest and most delicious products.
Get Inspired!
Are you looking to find something fun to do during your visit? Check out one of our blogs and plan your next trip to the Brew City around the many exciting activities you discover.
8 Ways to Celebrate Father’s Day in Milwaukee
Father’s Day fun is around every corner in Milwaukee! A day to celebrate your dad (or father figure) and the meaningful impact he’s made in your life, this is your…
Top Soccer Bars to Visit During the World Cup in Milwaukee
Every four years, the World Cup throws the biggest sporting party on the planet, and everyone’s invited. That includes the most passionate soccer fans in Milwaukee and…
It’s Alive! Milwaukee Guide
Summer in Milwaukee comes with its own soundtrack. It’s a symphony of sounds that range from the whirring of the bikes flying through the USA Triathlon course to the roar…
Fresh Cut: What Your Cheese Says About You
For the answers to the universe's deepest mysteries, visions of the future and the alignment of our fates, some look to the stars, others find their answers in the tea…
Banana Ball Returns to Milwaukee: Party Animals Set for 2026 Games at American Family Field
Are you ready to party, Milwaukee? Banana Ball is coming back to Milwaukee, and this time, it’s not only making magic moments; it's making history. Here's…
Top Dog‑Friendly Parks to Explore in Milwaukee
Love dogs? Milwaukee has plenty of places for them. You’ll find off-leash and dog-friendly parks throughout the city, plus indoor options when the weather turns. These…
Your ART 64 Weekend Guide: Date Night, Family Day, and Everything In Between
You've been to art galleries. You've nodded knowingly in front of paintings you only partially understood. You've maybe even bought a print or two. But have you…
Where to Watch the 2026 Champions League Final in Milwaukee
The World Cup is still about a month away, but one of the biggest sporting events on the planet is coming up at the end of the month. On May 30, the Champions League Final is…
24 Best Concerts and Shows in Milwaukee This June
Every month in the Milwaukee Theater District, you’ll find tons of incredible shows to see, but summers here are special. It’s a season of album releases and…
Shop, Sip & Savor: Your Roadmap to a Weekend in the Historic Third Ward
Do you love an excuse to shop a little longer, sip prosecco with friends and turn dinner plans into a full day out? Then clear your calendar because the Historic Third…
Summerfest 2026 Admission Promotions
The only thing better than a Summerfest experience is a free Summerfest experience. The rare opportunity to see your favorite band just for the cost of three cans of beans or a…
Keep ‘Er Movin’: Charlie Berens Itinerary
Author, Journalist, raconteur, professional food taster, small-town bartender impersonator, retired pro baseball hopeful and funny man extraordinaire, Charlie Berens, is a…
6 Events to Make Your Brew City Birding Festival Take Flight
Walking to the car. Grabbing the mail. Taking a lunch stroll. Somewhere along the way, something caught your eye. Maybe it was a flash of color or a shape flitting across the…
Q&A with the Champagne of Comedians, Charlie Berens
Oh my gosh! Charlie Berens is coming to the brand-new Landmark Credit Union Live in support of Christian Yelich's Home Plate Charity Concert on May 21. A man of many…
Your Ultimate Memorial Day Weekend Guide to Milwaukee
Warm weather. Cold beer. A long weekend. It’s not the beginning of a country song, it’s the kickoff to summer, the first taste of festival season and your perfect…
What Tourism Really Means for Milwaukee (And Why It Matters Right Now)
It’s morning in Milwaukee. The sun crests Lake Michigan’s horizon, painting the grey waters in shimmering hues of blue. Natural splendor gives way to the bustle of…