Tacos and Tequila Festival
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Spring
After a cold winter, spring is when the city starts to thaw! The weather can still be unpredictable through the spring months, but that doesn’t stop Milwaukeeans from getting out to…
Family-Friendly
Spend less of your family vacation waiting for the fun to start and more of it making memories. With many of Milwaukee’s best family-friendly attractions located downtown or just a…
Free Events
Looking for an exciting time in Milwaukee without breaking the bank? Look no further! From exploring the scenic parks along Lake Michigan's shoreline to delving into the city's…
Local Music Scene
Many know the Violent Femmes call Milwaukee home, but this city continues to produce some amazing musical talent. To be able to say that you saw them before they were famous, check out…
Attractions
Explore Milwaukee's top attractions, including museums, parks, the county zoo and Discovery World.
Museums
Milwaukee Natural History and Culture Museums. Make your trip to Milwaukee educational and fun with stops at these popular local museums. Experience interactive exhibits, touch live butterflies, and step back into the past and forward into…
Discover, plan and explore with our interactive digital map! Find top spots, events and hidden gems—navigate Milwaukee like a pro and make every moment unforgettable!
Summerfest 2026 Admission Promotions
The only thing better than a Summerfest experience is a free Summerfest experience. The rare opportunity to see your favorite band just for the cost of three cans of beans or a…
Keep ‘Er Movin’: Charlie Berens Itinerary
Author, Journalist, raconteur, professional food taster, small-town bartender impersonator, retired pro baseball hopeful and funny man extraordinaire, Charlie Berens, is a…
6 Events to Make Your Brew City Birding Festival Take Flight
Walking to the car. Grabbing the mail. Taking a lunch stroll. Somewhere along the way, something caught your eye. Maybe it was a flash of color or a shape flitting across the…
Q&A with the Champagne of Comedians, Charlie Berens
Oh my gosh! Charlie Berens is coming to the brand-new Landmark Credit Union Live in support of Christian Yelich's Home Plate Charity Concert on May 21. A man of many…
Your Ultimate Memorial Day Weekend Guide to Milwaukee
Warm weather. Cold beer. A long weekend. It’s not the beginning of a country song, it’s the kickoff to summer, the first taste of festival season and your perfect…
Fresh Cut: What Your Cheese Says About You
For the answers to the universe's deepest mysteries, visions of the future and the alignment of our fates, some look to the stars, others find their answers in the tea…
What Tourism Really Means for Milwaukee (And Why It Matters Right Now)
It’s morning in Milwaukee. The sun crests Lake Michigan’s horizon, painting the grey waters in shimmering hues of blue. Natural splendor gives way to the bustle of…
Vintage Shopping in Milwaukee: Bay View
Thrifting, antiquing, vintage, call it what you want, it’s having a moment. In Milwaukee, style isn’t one-size-fits-all and nowhere is that clearer than in Bay…
8 Milwaukee Mother’s Day Celebrations
Mother’s Day is coming up fast! Whether you’re looking for last-minute plans that Mom will love or the perfect finishing touch to add a little flourish to your…
Milwaukee’s Bookstores: Shops, Genres and Places to Read
Books have a habit of transporting us. Whether to distant lands, bygone eras, imagined futures or thrilling adventures, books allow us to cross continents, make new friends and…
