Tourism Insights

Tourism moves Milwaukee forward

Tourism does more than fill hotel rooms. It fuels Milwaukee’s momentum. Every meeting booked, every weekend getaway and every major event creates a ripple effect across our community. Visitors support local restaurants, attractions, venues and small businesses, generating revenue that strengthens the places we live, work and gather. Visit Milwaukee connects the world to our city, turning travel into jobs, investment and opportunity for residents across the region. Explore the impact and see how tourism helps power a stronger, more vibrant Milwaukee for everyone.

a chart showcasing year over year comparative data from visit milwaukee's marketing and sales teams

a chart showing year over year comparative insights related to Milwaukee's tourism performance including visitation insights, spend data and average length of stay

a chart of data showing year over year comparative insights for visit milwaukee and it's competitive set including average revenue per available room and annual budgets

Milwaukee Competitive Set

Cincinnati, OH

Cleveland, OH

Columbus, OH

Detroit, MI

Indianapolis, IN

Kansas City, MO

Louisville, KY

Minneapolis, MN

Pittsburgh, PA

Saint Louis, MO

2024 Annual Report

About VISIT Milwaukee

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Who's in Town

Data Partners

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ProPublica

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Tourism Economics

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Visitor Insights

Visit Milwaukee gains insight into visitors’ travel patterns, origin markets, hotel stays, media preferences and more using data from Tourism Economics, an Oxford Economics company that is a leader in global forecasting and quantitative analysis. Review the monthly summary here:

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Visit Milwaukee is proud to be accredited by the Destination Marketing Accreditation Program (DMAP), a globally recognized program developed by Destinations International. This prestigious designation signifies that our organization has met rigorous industry standards in governance, strategic planning, marketing, stakeholder engagement and overall operational excellence. Earning DMAP accreditation reflects our ongoing commitment to transparency, accountability and innovation as we work to elevate Milwaukee as a premier travel destination for visitors from around the world.

Tourism Toolkit

Find everything you wanted to know about Milwaukee using these fact sheets, complete with everything from the number of hotel rooms in the Greater Milwaukee area to the square footage of beachfront along the city's shoreline.

Milwaukee's Economic Drivers

Hotel Stats & Resources

Transportation Information

Largest Area Meetings & Conventions Venues